Prospective MA in Design




HMS 550 Methodology of research NONE
SOS 541 Contemporary Issues NONE
DES 520 Creative and Technical Strategies NONE
(18 credits + 6 credits Thesis) or (21 credits + 3 credits Project)
DES 530 Visualization NONE
DES 540 Prototyping NONE
DES 550 Communication Design NONE
DES 560 Design Methodology NONE
DES 570 Design and Multimedia NONE
DES 580 Communication in the Planning Process NONE
DES 590 Research Project NONE
DES 595 Thesis Research NONE
DES 555 Editorial Design Laboratory NONE
DES 565 Portfolio Planning NONE
DES 575 Diagram Development NONE
DES 585 Human Factors in Design NONE
COM 580 Ethical Issues for Communication NONE
COM 595 Digital Communication NONE
Course Descriptions
HMS 550
Methodology of research
Students will obtain more in-depth knowledge. One of the major goals of this course is to train students to become potential researchers. The type of research may vary from scientific research to research assigned to academics that function as policy makers, as innovators or as commercial consultants, to name just a few. Within the academic context, conducting an actual research is usually reserved for the master’s phase. However, in the bachelor phase, important preparatory steps are made to enable students to develop the competencies needed to do a fully-fledged research. In this course, a first basis is laid down by making students write a research proposal on a subject related to the overarching theme. Students will learn how to write a research proposal containing the following elements: Introduction, context / Background of the debate, theoretical framework, research objective and research question.
Prerequisite: NONE
SOS 541
Contemporary Issues

This course allows students to study various dynamic issues facing today’s society enabling them to discover their values and responsibilities as citizens in that society. The course will utilize six social studies standards of essential content knowledge and four process skills are integrated for instructional purposes. Students will utilize different learning methods to research, discuss, debate and formulate opinions and those contemporary issues.

Prerequisite: NONE
DES 520
Creative and Technical Strategies
This class will teach students a strategic approach to creativity that will stimulate, encourage and liberate their own creative potential. Through in-class exercises, they will learn how to break patterns, reframe problems and apply new conceptual thinking into their work. The homework assignments are designed to explore the theoretical components of creativity further and to discover their individual unchartered territories for new methods of problem solving. With the use of cross disciplinary evaluation techniques students will better understand their own learning process and be able to apply them to expand their range of creative thinking skills. Additionally, students of Advanced Strategies’ Technical Course will return to work with the skills necessary to construct high quality logical data specifications using data structure diagrams in their actual work settings. Consequently, they will understand typical constraints and considerations in physical database design.
Prerequisite: NONE
DES 530
After completion of this course the student will acquire the knowledge of the various possibilities and methods of presenting information visually (through static or interactive graphics) and will be able to critically reflect on various aspects of the graphical presentation of information, commenting significantly on problems and challenges in the field of visualization. Topics discussed in this course are: the possibilities of interactive information graphics, visual interaction techniques, types of visualizations, cognitive aspects of information visualization, a cultural critique of information visualization, visual literacy, basic concepts concerning the visual presentation of information, manipulation through graphics, uses of graphic space and visual grammar, visualizing the web, application areas of visualization, possible developments, problems and challenges in information visualization.
Prerequisite: NONE
DES 540
Prototyping is a special type of model that appears can look and/or behave similar to the target system. Prototypes are created for the purpose of assessment, demonstration, or experimentation. In application systems development, prototyping involves building models of some portion of a delivered system quickly and inexpensively to check functionality, performance or fit. Prototypes can take many forms, from paper illustrations to online working models. The appropriate use of prototyping can greatly enhance the effectiveness of the application development process.
Prerequisite: NONE
DES 550
Communication Design
This course provides fundamentals for planning, editing, and communicating information in print, web, and three-dimensional form, from concept generation to visualization. Relevant perceptual and cognitive principles are discussed.
Prerequisite: NONE
DES 560
Design Methodology
This course is a common place to use program theory, or logic models, in evaluation as means to explain how a program is understood to contribute to its intended or observed outcomes. However, this does not mean that they are always used appropriately or to the best effect. At their best, logic models can provide conceptual clarity across complex programs, motivate staff, and focus evaluations. At their worst, they can divert time and attention from other critical evaluation activities, provide an invalid or misleading picture of the program, and discourage critical investigation of causal pathways and unintended outcomes. This course focuses on developing useful logic models, and using them effectively to guide evaluation and avoid some of the most common traps. It begins with the assumption that students already know something about logic models and program theory, but come with different understandings of terminology and options. Application exercises are used throughout the course for demonstration of concepts and techniques as ways to use logic models to positive advantage, develop questions, and identify data sources and bases of comparison, using ways with negative results outcomes, seeking only evidence that confirms the theory and strategies to avoid use traps.
Prerequisite: NONE
DES 570
Design and Multimedia
This course provides knowledge and practice for effective graphic design for all media. It develops a foundation in design principles and software skills including Illustrator, Photoshop, and InDesign. Students create projects demonstrating how graphic design is used to engage an audience and enhance comprehension of all forms of mass communication from traditional print to new media.
Prerequisite: NONE
DES 580
Communication in the Planning Process
This class teaches students how to use communication as a design method to accelerate synthesis and give tangible form to valuable information throughout the development process. Students are introduced to relevant theories of language, visual perception, visual representation and communication.
Prerequisite: NONE
DES 590
Research Project
This course provides an in-depth look at one or more research topics in communication. Students will become familiar with current topic, acquire specialized communication analysis skills, and learn how to conduct research. The intent of the course is to provide students with considerable expertise in an area of measurement that is currently a focus of research. Topics covered may vary from term to term.
Prerequisite: NONE
DES 595
Thesis Research
Students accepted for the thesis option will work very closely with their thesis director. Students will have to examine a theoretical model related to Design, supported by an in-depth review of the relevant literature; followed by research hypotheses or research questions. These hypotheses or questions will be examined/tested through primary quantitative or qualitative research methods. The final draft of the thesis will be read and approved by a thesis committee. After which, it will have to be orally defended. All faculty members will be invited to attend the thesis defense. The final submitted thesis must be written in accordance with the style guidelines for APA publication.
Prerequisite: NONE
DES 555
Editorial Design Laboratory
The course has a practical orientation; the goal is to create sound editorial products as a result of a teamwork activity. On a theoretical level the program deals with the following topics:
the book as object, a short book history, book anatomy, paper formats and marking, packaging
work organization, layout design, specific characters of the editorial design, publishers intervention, analysis of some important examples of the historical and contemporary production.
Prerequisite: NONE
DES 565
Portfolio Planning
This course is an introduction to the techniques and processes involved in portfolio planning. We will explore the role of portfolio planning in typical organizations and how it relates to other processes like strategy and product/service development.
Prerequisite: NONE
DES 575
Diagram Development
This course explores the language of diagrams as a communication means to represent different types of abstract relational information. Students will be introduced to design principles of developing effective diagrams and multiple types of diagrams.
Prerequisite: NONE
DES 585
Human Factors in Design
This course introduces the basic concepts and principles of human factors and will encourage students to incorporate human factors thinking into their work. Knowing and addressing an expanded set of human factors (e.g. physical, cognitive, social, cultural, and emotional human factors) involved in any given design project is essential to good user centered designs.
Prerequisite: NONE
COM 580
Ethical Issues for Communication
This course examines the role of communication in managing conflict in various relationships: interpersonal, inter-organizational, and international. Special emphasis is given to how the application of communication processes like negotiation can influence outcomes. Current cases are studied to reveal how organizational leaders in corporate ethical decisions, implement strategic communication to conflict and change management.
Prerequisite: NONE
COM 595
Digital Communication
The concentration in digital communication examines the strategic use of digital technologies for communication professionals. This concentration addresses how to use the Web and social media to reach out to diverse publics and how to incorporate digital with traditional communication campaigns. Courses include effective Web design and strategy, public relations in the digital age, using digital and social media, and devising a digital strategy for a non-profit organization. Digital communication tools are an important part of the modern communication workplace.
Prerequisite: NONE

Dean's Message
Vision and Mission
Non-Degree Programs
Academic and Research Collaboration
Official AUST Website
All rights reserved. © 2019