Faculty of Arts and Sciences
George Farha, Ph.D.
Chairperson - Department of Communication Arts
Office: Block A, Room 505
Campus: Ashrafieh
Extension: 312

Dr. George N. Farha joined AUST in the year 2001 as the Chairperson of the Communication Arts Department. He served as the Dean of the Faculty of Arts & Sciences at the American University of Science & Technology from 2008 to 2010. He served as the Director of the School of Communication & Documentation at the Lebanese University from 1996 to 1999. He also served as Chairperson of the Department of Communication at the Lebanese American University (LAU).

Dr. Farha holds a Ph.D. (2001) in Political Communication and Social Sciences - Holy Spirit University of Kaslik, Lebanon. An ABD (1988) in Mass Communication - Ohio University, USA. He also holds an M.A. (1985) in Telecommunication - Kent State University, USA. Dr. Farha graduated from the Lebanese University with a B.A. degree in Political Science & Public Administration in 1981. In 1981, he was awarded a scholarship for continuing his higher education in Mass Communication from the Lebanese University.

Dr. Farha had given lectures at most of the Lebanese universities: Lebanese University (LU) - Communication and Documentation School and Doctorate School; Lebanese American University (LAU) - Department of Communication; Notre Dame University (NDU) - Department of Communication; and the American University of Technology (AUT) - Communication Arts Department. Dr. Farha also worked as  a Research & Teaching Assistant at Ohio University, USA; and as Research Assistant at the Speech Communication Department, Kent State University, USA.

Dr. Farha has also served as a member of many academic committees: Academic Affairs Committee, LAU & NDU. Planning and Curriculum Development Committee, LAU & LU. Library and Publications Committee, LAU. Campus Activities Committee, LAU. Chairpersons Committee, LAU & NDU. University Faculties Committee, LU.

Dr. Farha served as Editorial Board member for a refereed International Journal - The Arab Journal of Human Sciences, a scientific journal published by the Council of Scientific Publication - University of Kuwait.

Dr. Farha served as a Media Advisor for the Lebanese Minister of Information from 1991-1993.

Dr. Farha is also a member of some academic associations: National Communication Association (NCA); International Association for Media and Communication Research (IAMCR); and Middle East Broadcasters Association (MEB).

Dr. Farha research interests include: broadcast news and political communication, media stereotyping, impact of communication technologies on media industries and on the culture and economic development of Third World Countries, the use of subliminal advertising, and international communication systems.

Selected Publications

  • George N. Farha, Elie Y. Nasr, Liliane Y. Karam, Sarah E. Trad. The Impact of Digital Blogosphere on Lebanese Journalism: Continuity or Substitution? International Journal of Social Sciences and Education. Volume 8 Issue 2, April 2018.

  • Farha, George N. and Karam, Liliane Y. (2017), The Impact of Television Portrayal of “Ideal Thin” on Lebanese Female Body Image: An Exploratory Study, American Communication Journal, Volume 19, Issue 1. 

  • Farha George N., Hamdar B., Karam L., Hejase H. Reality TV Shows in the Arab World: Star Academy Impacts on Arab Teenagers. International Journal of Social Sciences and Education, 2015, Volume 5, Issue 3, pp: 437-453, ISSN: 2223-4934 E and 2227-393X Print.

  • Hejase H., Hamdar B. Farha George N., Bou Diab R., and Beyruti N. Subliminal Marketing: An Exploratory Research in Lebanon. Journal of Business & Management (COES&RJ-JBM), 2013, Volume 01, Issue No. 03, pp: 112-135.

  • Hejase H., Haddad Z., Hamdar B., Massoud R., and. Farha George, N. Female Leadership: An Exploratory Research from Lebanon.” American Journal of Scientific Research (AJSR), 2013, Issue No. 86, pp: 28-52.

  • Hamdar B., Hejase H., Farha G., Haddad Z., and Salman H.  Economic Assessment of Lebanese  and Israeli Agricultural Sectors: Implication for a Comparative Advantage Determination. American Journal of Scientific Research (AJSR), 2013, Issue No. 87, pp: 71-86.

  • Farha, George N. and Hamdar B. The Impact of perceived political advertising: The 2005 Lebanese parliamentary Election. American Communication Journal (ACJ), 2009, Volume 10, Issue No. 03, pp: 01-17.

  • Farha, George N. Western Media and the Fixed Image of the Arabs: How and Why?. Development Studies Association Quarterly (DSAQ), 2002, Volume 01, Issue No. 4503, pp: 65-92.

  • Farha, George, N. (1996). The Arab Image in the American Media. Lebanese National Defense Journal, Volume 16, Issue 2, pp: 82-102.

Academic Degrees

  • Ph.D., Political Communication and Social Sciences, 2001, Holy Spirit University of Kaslik - Lebanon
  • A.B.D., Mass Communication, 1988, Ohio University - USA
  • M.A., Telecommunication, 1985, Kent State University - USA

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