Undergraduate Programs
BA in Communication Arts / Advertising

    The program enables students to achieve, by the time of graduation:

    • An ability to apply advertising from traditional print, electronic, and outdoor campaigns to “nontraditional” online, social media, and guerilla marketing promotions.
    • An ability to plan and implement basic research and interpret research results as they apply to advertising campaigns.
    • An ability to recognize the societal impact of advertising and the need for ethical practitioners.
    • An ability to identify the role account management, research, creative, and the media department play in a full-service advertising agency, and the full-time positions available in each.
    • An ability to target mass and niche audiences via audience research to create an advertising plan.
    • An ability to utilize persuasion theories and advertising strategies when developing an advertising strategy.
    • An ability to assess an organization’s advertising needs and recommend solutions that can be carried out via social media.
    • An ability to synthesize broader liberal arts knowledge with the principles of advertising in order to create effective advertising campaigns.

Dean's Message
Vision and Mission
Non-Degree Programs
Academic and Research Collaboration
Official AUST Website
All rights reserved. © 2019