Undergraduate Programs
BA in Communication Arts / Journalism

Communication Arts takes a broad approach to the study of media and communication. Its aim is to develop the student’s appreciation of the role played by the mass media in society. With the emphasis on a humanistic value-oriented assessment, the programs are designed to develop both the critical faculties and the creative potentials of the students. Students should be thoroughly prepared for a wide range of career opportunities in the media industries, advertising, journalism, public relations and Radio/Television sectors. The Communication Arts Department offers programs leading to the Bachelor Degree in Communication Arts with emphasis in: Advertising, Journalism, Public Relations, and Radio & Television. 

Students who wish to major in Journalism will acquire the professional skills of writing for print and broadcast media; they will be taught the art and craft of excellent journalism. They will foster an appreciation for accuracy, fairness, truth and diversity. The major will focus on cultivating an understanding of the rights, roles and responsibilities of news media professionals and scholars in democratic society.

All Communication Arts students are required to undertake internships pertaining to their respective area of emphasis. All senior students are to present a Senior Project as a condition for graduation.

 

 
 
TOTAL REQUIRED CREDITS FOR GRADUATION (106 CREDITS)
GENERAL GRADUATION REQUIREMENTS (18 credits)
CODE DESCRIPTION PREREQUISITE CR.
CSI 200 Computer Literacy ENG 000
3
ENG 201 Composition & Rhetoric I ENG 200
3
ENG 202 Composition & Rhetoric II ENG 201
3
ENG 205 English Communication Skills ENG 202
3
HMS 201 Active Learning & Research Methodology ENG 001
3
HMS 301 Western Civilization ENG 201
3
FREE LIBERAL ARTS ELECTIVES (6 credits)
CODE DESCRIPTION PREREQUISITE CR.
ENG 200 Writing Skills ENG 001
3
SOS 215 Human Rights ENG 100 OR ENG 200 OR ENG 105
3
DEPARTMENT OF ARTS & SCIENCES CORE REQUIREMENTS (42 credits)
CODE DESCRIPTION PREREQUISITE CR.
ADV 210 Advertising Principles ENG 001
3
COM 200 Broadcast Media Essentials ENG 001
3
COM 225 Mass Communication Essentials & Theories ENG 200
3
COM 235 Public Speaking COM 225
3
COM 255 Software I: Print Media (CSI 201 OR CSI 200) & ENG 200
3
COM 315 Media Ethics & Law COM 225
3
COM 340 Media Management COM 225
3
COM 353 Digital Media Literacy COM 200 & COM 225 & PHO 215 & RTV 360 & RTV 370
3
COM 380 Multimedia Communication COM 225 & COM 353 & CSI 200
3
COM 375 Media Planning & Audience Analysis (ADV 210 & COM 225) OR (ADV 210 & STA 210)
3
COM 380 Multimedia Communication COM 255 & COM 353 & PHO 215 & RTV 360 & RTV 370
3
PHO 215 Photography I ENG 200
3
PRL 210 Public Relations Principles ENG 001
3
RTV 360 Radio Production I COM 200 & COM 225
3
RTV 370 Television Production I COM 200 & (PHO 215 OR COM 215) & ENG 200 & COM 225
3
JOURNALISM MAJOR REQUIREMENTS (34 credits)
CODE DESCRIPTION PREREQUISITE CR.
COM 325 Page Layout & Design COM 255
3
JOR 223 Basic News Writing and Coverage (English) ENG 200
3
JOR 224 Basic News Writing and coverage (Arabic) NONE
3
JOR 313 Interviewing skills and Reporting JOR 223
3
JOR 350 Photojournalism PHO 215 OR COM 215
3
JOR 355 Feature Writing JOR 313
3
JOR 410 Investigative Journalism JOR 355 OR JOR 370
3
JOR 440 Advanced News Writing (Arabic) JOR 313 & JOR 224
3
JOR 455 Journalistic Reviews JOR 355 OR JOR 370
3
JOR 485 Journalism Internship Senior Standing
1
JOR 499 Senior Studies In Journalism Senior Standing
3
RTV 410 Electronic Newsgathering & Reporting (JOR 313 & JOR 355) OR (RTV 255 & 370 &)
3
TECHNICAL ELECTIVES (6 credits)
To be selected from courses of numbers 300 and above offered by the Department of Communication Arts
Course Descriptions
CSI 200
Computer Literacy
This course is an introductory Non-Technical survey of Computer Systems and a study of the social impact of computers. Topics include introduction to the Hardware components of a computer system, input and output devices, storage devices, communications and connectivity, Internet, security, information systems and deep exposition to software applications such as text editors, spreadsheet, and presentation software.
Prerequisite: ENG 000
ENG 201
Composition & Rhetoric I
This is the students' first major encounter with critical thinking, reading, and writing. Students are exposed to themes from different disciplines and are expected to discuss them, read and write about them. The essay of all its types is the writing format dealt with in the first half. A research paper, 5-10 pages in length, follows in the second half.
Prerequisite: ENG 200
ENG 202
Composition & Rhetoric II
In this course, students are expected to engage in deep critical thinking and to construct written arguments in which they decide on a controversial issue. They are helped to think of argument in terms of having an opinion, voicing it persuasively, and supporting it adequately. Hence, they will be analyzing debatable issues appearing in writing and will be introduced to the elements and structure of argument, including the Toulmin model, the rhetorical situation, the traditional categories of claims, the types of proof, logical fallacies and the Rogerian argument. Reading, critical thinking, and writing are taught as integrated processes. There will be essays for analysis, as well as essay topics for development.
Prerequisite: ENG 201
ENG 205
English Communication Skills
Students' communication competence is enhanced by learning the techniques and strategies of public speaking. No other skills are so closely tied to a student's professional success as communication skills. Using what they have learned in other English language courses, students practice and communicate, guided by the fundamental principles of public speaking, and provided with a forum for applying these principles, through a variety of instructional strategies - discussion, class workshops.
Prerequisite: ENG 202
HMS 201
Active Learning & Research Methodology

This is an introductory course that aims at bridging the gap between school and college and develops the student's skills in three areas related to active learning and research methodology. In the first area, the student is introduced to the university's rules and regulations and general guidelines. In the second area, the student hones his/her study skills, namely, developing schedules, improving concentration, developing time-saving test-taking strategies, taking good notes, improving listening and reading skills, and applying strategies to avoid test anxiety. In the third area, the student is introduced to research, armed with the theory, methodology, and techniques of the research process, starting with conceptualization and ending with report writing.

Prerequisite: ENG 001
HMS 301
Western Civilization
This course consists of readings and discussion of the classic great books of Western Civilization, focusing on literary, philosophical, and historical works from ancient Greece and Rome. Readings will be selected from authors such as Homer, Virgil, Ovid, Herodotus, Thucydides, Livy, Tacitus, Plutarch, Plato, Aristotle, Epictetus, Epicurus, Cicero, Seneca, Marcus Aurelius, Plotinus, and Augustine.
Prerequisite: ENG 201
ENG 200
Writing Skills
This course covers the major components of effective communication in English. Students practice paragraph and essay writing and go over the main grammar rules. In addition, they are expected to participate in oral debates and presentations.
Prerequisite: ENG 001
SOS 215
Human Rights
This course is designed to acquaint students with the theory and practice of human rights. It contemplates the primacy of the human being, explores the developments in international law, and offers practical measures in defending, upholding, and promoting these rights.
Prerequisite: ENG 100 OR ENG 200 OR ENG 105
ADV 210
Advertising Principles
This course introduces advertising students to the wide, wonderful world of advertising and encapsulate subjects around the history of advertising, strategy, copywriting, and art direction. Integrated communications are introduced and practiced at an appropriate level. The final project is a complete campaign including print, radio, television and sales promotion.
Prerequisite: ENG 001
COM 200
Broadcast Media Essentials
In this course students are exposed to the basic techniques of radio, television and film from their beginnings to the present. Familiarization with equipment and basic production procedures will be stressed.
Prerequisite: ENG 001
COM 225
Mass Communication Essentials & Theories
In this course, students are introduced to the central concepts of mass communication and the operation of the media industries. History, structure, processes, and social environment of each medium in the communication industry are discussed. Overview of the emerging technologies in mass media and their societal impact will be introduced. This course also exposes students to the processes of communication research as a social science: variables, hypotheses, and theories, and conceptual and operational definition. Students will be introduced to diverse evaluation theories and researches in the field.
Prerequisite: ENG 200
COM 235
Public Speaking
This course provides instruction and experience in how to prepare and deliver speeches within a public setting and group discussion. Emphasis is placed on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussion with appropriate audiovisual support
Prerequisite: COM 225
COM 255
Software I: Print Media
This course aims at covering the software related to print-based outcomes. Students in this course will mainly study the Adobe Creative Suite package (vector-based, pixel-based and print production) in its diverse implementation techniques to enable them become more proficient in conceptualization and execution of their ideas.
Prerequisite: (CSI 201 OR CSI 200) & ENG 200
COM 315
Media Ethics & Law
This course aims to expand students' ethical awareness through case studies and commentaries about actual media experiences; the students are encouraged to think analytically about a wide spectrum of ethical situations in mass communication. The cases presented cover journalism, broadcasting, advertising, public relations and entertainment. Emphasis is also placed on media laws as regulatory , whether in television, radio, print media and/or advertising.
Prerequisite: COM 225
COM 340
Media Management
In this course, students are introduced to a survey of the art and the science of media management, media managing changes, and the basic elements of organizing print and broadcasting departments.
Prerequisite: COM 225
COM 353
Digital Media Literacy

This course introduces the students to digital information literacy or the ability to effectively access, analyze, evaluate and create digital media. The students will explore new media production skills.

Prerequisite: COM 200 & COM 225 & PHO 215 & RTV 360 & RTV 370
COM 380
Multimedia Communication

In this course, the students study the emerging academic field of visual rhetoric, decode how arguments could be based on images, and learn how to think or how to persuade.

Prerequisite: COM 225 & COM 353 & CSI 200
COM 375
Media Planning & Audience Analysis
This course sheds light on how the marketing plans influence the media and the various elements of the marketing mix which interact with media planning. It also emphasizes the importance of audience demographics, psychographics, and product usage variables which would later help them to make creative media decisions in tune with the changing marketplace.
Prerequisite: (ADV 210 & COM 225) OR (ADV 210 & STA 210)
COM 380
Multimedia Communication

In this course, the students study the emerging academic field of visual rhetoric, decode how arguments could be based on images, and learn how to think or how to persuade.

Prerequisite: COM 255 & COM 353 & PHO 215 & RTV 360 & RTV 370
PHO 215
Photography I
This course is an intensive study of black and white photography as an essential tool for communication arts. The course covers both the theory and practice of both camera and darkroom. Students explore the principles and techniques of developing, printing, and camera mechanism. Students also explore photography as a basic form of visual communication, and learn about the parallelism between still photography and both cinema and video.
Prerequisite: ENG 200
PRL 210
Public Relations Principles
This course covers the principles and theory of public relations management and organization as practiced all around the world. During the course, students examine the relationships that exist among the various groups and clienteles, the mass media, the employees, the consumers and the society.
Prerequisite: ENG 001
RTV 360
Radio Production I
This course deals with the history of sound; it applies aesthetics and production of sound materials to radio, TV and film. Emphasis is given to non-linear editing and sound processing.
Prerequisite: COM 200 & COM 225
RTV 370
Television Production I
This course provides the students with the fundamentals of TV production. It focuses on the different department of video production: lighting, camera, audio and editing. The student has full access to the studio and equipment.
Prerequisite: COM 200 & (PHO 215 OR COM 215) & ENG 200 & COM 225
COM 325
Page Layout & Design
This course introduces students to one of the most used electronic publishing software: " Quarxpress" and "In-Design". This is an editorial layout design course that exposes students to layout principles, starting with the organization of the documents' sizes, to page setups, number of page, binding left/right, the toolbox to publication; thus, expanding students' knowledge to encompass detailed information about printed matters and publication design.
Prerequisite: COM 255
JOR 223
Basic News Writing and Coverage (English)
This course is elementary in terms of developing the needed skills to properly handle modern journalistic assignments for the print media. Proper command of the English language is a must. Improper use of vocabulary and grammar will greatly affect the final grade in the course. The students learn to identify the essential elements of a story, using the 5W's and one H and structure the article in a way that is both attractive and logical for the reader. Students also discover new ways of interviewing people, retrieving information and getting the meat of the story from them. Students also learn how to develop sources. Students will study and analyze articles in the classroom, as well as learn how to research story backgrounds.
Prerequisite: ENG 200
JOR 224
Basic News Writing and coverage (Arabic)
This course is elementary in terms of developing the needed skills to properly handle modern journalistic assignments for the print media. Proper command of the Arabic language is a must. Improper use of vocabulary and grammar will greatly affect the final grade in the course. The students learn to identify the essential elements of a story, using the 5W's and one H and structure the article in a way that is both attractive and logical for the reader. Students also discover new ways of interviewing people, retrieving information and getting the meat of the story from them. Students also learn how to develop sources. Coverage entails having weekly assignments in addition to projects, where deadlines are most important. Students will study and analyze articles in the classroom, as well as learn how to research story backgrounds.
Prerequisite: NONE
JOR 313
Interviewing skills and Reporting
This course focuses on the interviewing process and the reporting skills from when a story develops until it ends. Students learn to brainstorm on the type of questions to ask ahead of time, research the topic and gain knowledge about it, practice ice breakers and discover tools that draw the best answers from people. Students also learn, through classroom instruction, field practice, as well as role play, how to interview and report on spot news, news conferences, live feed, and other types of events and news developments within stringent deadlines.
Prerequisite: JOR 223
JOR 350
Photojournalism
In this course, students gain experience in photographing people and events in natural-lighting settings They also practice setting up newspapers' or magazines' page layouts and choosing the photos that best fit the headlines and illustrate the stories. Students taking this class are expected to hand in photos to accompany story headlines or articles. They might also take still photos for feature stories and develop their own captions.
Prerequisite: PHO 215 OR COM 215
JOR 355
Feature Writing
This is a course that focuses on writing features for the print media. Verbal and written command of the language is a must, as improper use of vocabulary and grammar will greatly affect the final grade in the course. Feature writing requires a thorough understanding of the basic news writing skills and reporting. This course requires deep understanding and analysis of the feature at hand in order to cover all aspects of the story. The course helps the students to identify the proper structure of features, content depth, and caliber of the interviews, writing styles, and target audiences. Features are more time consuming and work with less relaxed deadlines, but students will be assigned a time period within which assignments and projects are to be submitted.
Prerequisite: JOR 313
JOR 410
Investigative Journalism
This is an advanced course in journalism where the key issue is the truth behind each story. Students need a strong command of the language, both verbal and written, strong interviewing and reporting skills as well as feature writing skills. Students need to locate key sources from both the private and public sectors to secure depth and analysis beyond what is obvious. The course requires students to have a strong analytical approach for each story, and find unique angles that would otherwise go unnoticed by the typical reporter. Classroom instruction, field practice and role play are essential to meet the requirements of the course.
Prerequisite: JOR 355 OR JOR 370
JOR 440
Advanced News Writing (Arabic)
This is an advanced course in Arabic newsgathering and reporting for electronic and print media. Proper command of the Arabic language is a must. Improper use of vocabulary and grammar will greatly affect the final grade in the course.
Prerequisite: JOR 313 & JOR 224
JOR 455
Journalistic Reviews
Reviewers are more and more in demand for their ability to preview for their audiences the worthiness of an event, object of art, book, movies and others. This course will rely on the students' ability to research, analyze and review their content before writing on them. Highly interactive course that focuses the students' understanding and knowledge of issues, topics and objects and engages them in classroom debates to enhance visual, analytical and argumentative skills, which would then be translated into print. Strong verbal and written communication skills are mandatory. Students will learn how to properly observe, analyze and write reviews for the print media and will be given assignments and projects to test the depth at which each task is given by students
Prerequisite: JOR 355 OR JOR 370
JOR 485
Journalism Internship
During this course, students do practical training in a professional print media outlet. Students must publish news stories and feature articles in this media outlet.
Prerequisite: Senior Standing
JOR 499
Senior Studies In Journalism
In this course all the news writing and layout skills developed during previous semesters are to be incorporated in the production of a professional level newspaper or magazine piece. Individual projects are to be developed after repeated conferences with faculty member and a field supervisor pre-chosen by the head of the department.
Prerequisite: Senior Standing
RTV 410
Electronic Newsgathering & Reporting
In this course students are trained in the skills of Radio and Television in order to enable them to produce TV Packages and consequently, a television news bulletin.
Prerequisite: (JOR 313 & JOR 355) OR (RTV 255 & 370 &)

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