Undergraduate Programs
BA in Communication Arts / Public Relations

Communication Arts takes a broad approach to the study of media and communication. Its aim is to develop the student’s appreciation of the role played by the mass media in society. With the emphasis on a humanistic value-oriented assessment, the programs are designed to develop both the critical faculties and the creative potentials of the students. Students should be thoroughly prepared for a wide range of career opportunities in the media industries, advertising, journalism, public relations and Radio/Television sectors. The Communication Arts Department offers programs leading to the Bachelor Degree in Communication Arts with emphasis in: Advertising, Journalism, Public Relations, and Radio & Television. 

Students who wish to major in Public Relations will become skilled at writing a press release, working with different media, and crafting a speech. Having developed the skills needed to solve any PR problem that a company might face, students are able to plan, control, organize and lead a public relation campaign. In addition, students will be trained as to how to manage any kind of event, organize conferences, and/or prepare an exhibition. 

All Communication Arts students are required to undertake internships pertaining to their respective area of emphasis. All senior students are to present a Senior Project as a condition for graduation.

 

 
 
TOTAL REQUIRED CREDITS FOR GRADUATION (106 credits)
GENERAL GRADUATION REQUIREMENTS (18 credits)
CODE DESCRIPTION PREREQUISITE CR.
CSI 200 Computer Literacy ENG 000
3
ENG 201 Composition & Rhetoric I ENG 200
3
ENG 202 Composition & Rhetoric II ENG 201
3
ENG 205 English Communication Skills ENG 202
3
HMS 201 Active Learning & Research Methodology ENG 001
3
HOM 301 Hospitality Facilities Management ENG 201
3
FREE LIBERAL ARTS ELECTIVES (6 credits)
CODE DESCRIPTION PREREQUISITE CR.
ENG 200 Writing Skills ENG 001
3
DEPARTMENT OF ARTS & SCIENCES CORE REQUIREMENTS (42 credits)
CODE DESCRIPTION PREREQUISITE CR.
ADV 210 Advertising Principles ENG 001
3
COM 200 Broadcast Media Essentials ENG 001
3
COM 225 Mass Communication Essentials & Theories ENG 200
3
COM 235 Public Speaking COM 225
3
COM 255 Software I: Print Media (CSI 201 OR CSI 200) & ENG 200
3
COM 315 Media Ethics & Law COM 225
3
COM 340 Media Management COM 225
3
COM 353 Digital Media Literacy COM 200 & COM 225 & PHO 215 & RTV 360 & RTV 370
3
COM 375 Media Planning & Audience Analysis (ADV 210 & COM 225) OR (ADV 210 & STA 210)
3
COM 380 Multimedia Communication COM 225 & COM 353 & PHO 215 & RTV 360 & RTV 370
3
PHO 215 Photography I ENG 200
3
PRL 210 Public Relations Principles ENG 001
3
RTV 360 Radio Production I COM 200 & COM 225
3
RTV 370 Television Production I COM 200 & (PHO 215 OR COM 215) & ENG 200 & COM 225
3
PUBLIC RELATIONS MAJOR REQUIREMENTS (34 credits)
CODE DESCRIPTION PREREQUISITE CR.
PRL 230 Public Relations Practice & Analysis PRL 210 & ENG 200
3
PRL 250 Public Relations & Marketing PRL 230
3
PRL 270 Specialized Writing In Public Relations PRL 230
3
PRL 340 Public Relations & The Community PRL 250
3
PRL 350 PR and Media Relations PRL 270
3
PRL 370 Advanced Writing in PRL PRL 270
3
PRL 380 Event and Exhibition Planning PRL 350
3
PRL 425 Crisis Management in PRL PRL 370
3
PRL 440 International PRL and Public Diplomacy PRL 425
3
PRL 460 Public Relations Campaign PRL 440
3
PRL 485 Public Relations Internship Senior Standing
1
PRL 499 Senior Studies In Public Relations Senior Standing
3
TECHNICAL ELECTIVES (6 credits)
To be selected from courses of numbers 300 and above offered by the Department of Communication Arts
Course Descriptions
CSI 200
Computer Literacy
This course is an introductory Non-Technical survey of Computer Systems and a study of the social impact of computers. Topics include introduction to the Hardware components of a computer system, input and output devices, storage devices, communications and connectivity, Internet, security, information systems and deep exposition to software applications such as text editors, spreadsheet, and presentation software.
Prerequisite: ENG 000
ENG 201
Composition & Rhetoric I
This is the students' first major encounter with critical thinking, reading, and writing. Students are exposed to themes from different disciplines and are expected to discuss them, read and write about them. The essay of all its types is the writing format dealt with in the first half. A research paper, 5-10 pages in length, follows in the second half.
Prerequisite: ENG 200
ENG 202
Composition & Rhetoric II
In this course, students are expected to engage in deep critical thinking and to construct written arguments in which they decide on a controversial issue. They are helped to think of argument in terms of having an opinion, voicing it persuasively, and supporting it adequately. Hence, they will be analyzing debatable issues appearing in writing and will be introduced to the elements and structure of argument, including the Toulmin model, the rhetorical situation, the traditional categories of claims, the types of proof, logical fallacies and the Rogerian argument. Reading, critical thinking, and writing are taught as integrated processes. There will be essays for analysis, as well as essay topics for development.
Prerequisite: ENG 201
ENG 205
English Communication Skills
Students' communication competence is enhanced by learning the techniques and strategies of public speaking. No other skills are so closely tied to a student's professional success as communication skills. Using what they have learned in other English language courses, students practice and communicate, guided by the fundamental principles of public speaking, and provided with a forum for applying these principles, through a variety of instructional strategies - discussion, class workshops.
Prerequisite: ENG 202
HMS 201
Active Learning & Research Methodology

This is an introductory course that aims at bridging the gap between school and college and develops the student's skills in three areas related to active learning and research methodology. In the first area, the student is introduced to the university's rules and regulations and general guidelines. In the second area, the student hones his/her study skills, namely, developing schedules, improving concentration, developing time-saving test-taking strategies, taking good notes, improving listening and reading skills, and applying strategies to avoid test anxiety. In the third area, the student is introduced to research, armed with the theory, methodology, and techniques of the research process, starting with conceptualization and ending with report writing.

Prerequisite: ENG 001
HOM 301
Hospitality Facilities Management
Facilities Management is an introductory course covering the key issues involved in the design, operation and management of hospitality facilities. Management students will become well prepared to deal with facilities-related questions and problems as they arise, and with the maintenance and engineering aspects, as well as staff functions. The course represents an overview of the nature of hospitality facilities, and the challenges involved in managing maintenance needs, in addition to environmental and energy concerns. Engineering and maintenance management information/knowledge will be delivered in sufficient depth, without necessarily assuming an engineering background on the student part.
Prerequisite: ENG 201
ENG 200
Writing Skills
This course covers the major components of effective communication in English. Students practice paragraph and essay writing and go over the main grammar rules. In addition, they are expected to participate in oral debates and presentations.
Prerequisite: ENG 001
ADV 210
Advertising Principles
This course introduces advertising students to the wide, wonderful world of advertising and encapsulate subjects around the history of advertising, strategy, copywriting, and art direction. Integrated communications are introduced and practiced at an appropriate level. The final project is a complete campaign including print, radio, television and sales promotion.
Prerequisite: ENG 001
COM 200
Broadcast Media Essentials
In this course students are exposed to the basic techniques of radio, television and film from their beginnings to the present. Familiarization with equipment and basic production procedures will be stressed.
Prerequisite: ENG 001
COM 225
Mass Communication Essentials & Theories
In this course, students are introduced to the central concepts of mass communication and the operation of the media industries. History, structure, processes, and social environment of each medium in the communication industry are discussed. Overview of the emerging technologies in mass media and their societal impact will be introduced. This course also exposes students to the processes of communication research as a social science: variables, hypotheses, and theories, and conceptual and operational definition. Students will be introduced to diverse evaluation theories and researches in the field.
Prerequisite: ENG 200
COM 235
Public Speaking
This course provides instruction and experience in how to prepare and deliver speeches within a public setting and group discussion. Emphasis is placed on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussion with appropriate audiovisual support
Prerequisite: COM 225
COM 255
Software I: Print Media
This course aims at covering the software related to print-based outcomes. Students in this course will mainly study the Adobe Creative Suite package (vector-based, pixel-based and print production) in its diverse implementation techniques to enable them become more proficient in conceptualization and execution of their ideas.
Prerequisite: (CSI 201 OR CSI 200) & ENG 200
COM 315
Media Ethics & Law
This course aims to expand students' ethical awareness through case studies and commentaries about actual media experiences; the students are encouraged to think analytically about a wide spectrum of ethical situations in mass communication. The cases presented cover journalism, broadcasting, advertising, public relations and entertainment. Emphasis is also placed on media laws as regulatory , whether in television, radio, print media and/or advertising.
Prerequisite: COM 225
COM 340
Media Management
In this course, students are introduced to a survey of the art and the science of media management, media managing changes, and the basic elements of organizing print and broadcasting departments.
Prerequisite: COM 225
COM 353
Digital Media Literacy

This course introduces the students to digital information literacy or the ability to effectively access, analyze, evaluate and create digital media. The students will explore new media production skills.

Prerequisite: COM 200 & COM 225 & PHO 215 & RTV 360 & RTV 370
COM 375
Media Planning & Audience Analysis
This course sheds light on how the marketing plans influence the media and the various elements of the marketing mix which interact with media planning. It also emphasizes the importance of audience demographics, psychographics, and product usage variables which would later help them to make creative media decisions in tune with the changing marketplace.
Prerequisite: (ADV 210 & COM 225) OR (ADV 210 & STA 210)
COM 380
Multimedia Communication

In this course, the students study the emerging academic field of visual rhetoric, decode how arguments could be based on images, and learn how to think or how to persuade.

Prerequisite: COM 225 & COM 353 & PHO 215 & RTV 360 & RTV 370
PHO 215
Photography I
This course is an intensive study of black and white photography as an essential tool for communication arts. The course covers both the theory and practice of both camera and darkroom. Students explore the principles and techniques of developing, printing, and camera mechanism. Students also explore photography as a basic form of visual communication, and learn about the parallelism between still photography and both cinema and video.
Prerequisite: ENG 200
PRL 210
Public Relations Principles
This course covers the principles and theory of public relations management and organization as practiced all around the world. During the course, students examine the relationships that exist among the various groups and clienteles, the mass media, the employees, the consumers and the society.
Prerequisite: ENG 001
RTV 360
Radio Production I
This course deals with the history of sound; it applies aesthetics and production of sound materials to radio, TV and film. Emphasis is given to non-linear editing and sound processing.
Prerequisite: COM 200 & COM 225
RTV 370
Television Production I
This course provides the students with the fundamentals of TV production. It focuses on the different department of video production: lighting, camera, audio and editing. The student has full access to the studio and equipment.
Prerequisite: COM 200 & (PHO 215 OR COM 215) & ENG 200 & COM 225
PRL 230
Public Relations Practice & Analysis
This course applies social science research methods to public relations, with an emphasis on planning, implementation and evaluation problems.
Prerequisite: PRL 210 & ENG 200
PRL 250
Public Relations & Marketing
This course discusses communicative, persuasive and social functions. The course enables the students to differentiate between public relations and other medium messages, strategies, creative planning, execution and social effects.
Prerequisite: PRL 230
PRL 270
Specialized Writing In Public Relations
This course is aimed at teaching students effective ways of thinking and writing efficiently for public relations. Writing is a vital skill for public relation practitioners; therefore, learning how to capture sound thinking and persuasion is essential. This course teaches the students how to think and write clearly with the intention to persuade and change habits and beliefs. In this course students will be writing news releases, features, pitch letters, radio and television copy, media alerts, memos, direct mail, brochures, newsletters. Being a critical thinker and a diligent writer is key to being successful in public relations.
Prerequisite: PRL 230
PRL 340
Public Relations & The Community
This course explores the practice of public relations in the community. It also looks at some areas where PR has been particularly beneficial to communities. Students are expected to demonstrate the versatility of public relations. The topics discussed in this course will be mostly ones for which communities have discovered a need for public relations. Field projects will be evaluated weekly during class sessions.
Prerequisite: PRL 250
PRL 350
PR and Media Relations
In this course, students learn that the ability to develop relationships with the press is one of the most important skills in public relations. Media relations allow public relations professionals to gain exposure and access to the public. This course includes information about how the press works, how to pitch a story idea and to whom. Throughout the course, students are given the opportunity to develop relationships with members of the press, including editors and reporters, and to learn to determine what type of information to provide when working with members of the media.
Prerequisite: PRL 270
PRL 370
Advanced Writing in PRL
In this class, students apply the skills gained in PRL 270 to expand their strategical thinking so as to communicate persuasively.
Prerequisite: PRL 270
PRL 380
Event and Exhibition Planning
In this course, students learn the basics to develop the skills expected of meeting event planners in the non-profit or corporate world. The course emphasizes the planning process from determining goals and objectives to follow-up evaluations.
Prerequisite: PRL 350
PRL 425
Crisis Management in PRL
In this course, students examine current approaches to crisis definition, issue management and crisis communications management. Traditional and Web-based approaches to analyzing crisis and communications management issues are applied using appropriate public relations research, theory, and case examples to better identify issues and audience segmentation requirements and to develop strategic public responses to crisis situations.
Prerequisite: PRL 370
PRL 440
International PRL and Public Diplomacy
In this course, students learn that reaching international audiences is a key function of the Lebanese Government-funded public diplomacy programs, corporate public relations and non-governmental organizations involved in relief and development. Through readings, lectures, discussions and exercises, this course examine the differences between domestic and international media environments. Students will develop communications skills needed to deliver messages and craft outreach strategies and programs for non-Lebanese audiences. Students will emerge with skills to work overseas in the fast-growing areas of public diplomacy and international public relations.
Prerequisite: PRL 425
PRL 460
Public Relations Campaign
In this course, advanced students' examination of the public relation process is undertaken by assigning students the task of planning, carrying out, and evaluating a public relation campaign based on a specific topic.
Prerequisite: PRL 440
PRL 485
Public Relations Internship
During this course, students are to do practical training in a professional public relation department in local enterprises, thus, putting all that they have learned and studied into practice in real world.
Prerequisite: Senior Standing
PRL 499
Senior Studies In Public Relations
All the steps and skills developed during previous semesters are to be incorporated into a project of a professional level. Individual projects are to be developed after repeated conferences with a faculty member and a field supervisor pre-chosen by the head of the department.
Prerequisite: Senior Standing

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