BA in Communication Arts / Public Relations
The educational objectives of the PR undergraduate program, a few years after graduation, are as follows:
- Graduates would be competent, creative, and highly valued professionals in industry, academia, or government.
- Graduates would be flexible and adaptable to the workplace, possess the capacity to embrace new opportunities of emerging technologies, and embrace leadership and teamwork opportunities.
- Graduates would be seekers of professional development by obtaining advanced degrees in E-Public Relations or Social Media or other professional fields, as well as human resources, law, management, or public policy.
Graduates would act with global, ethical, societal, ecological, and commercial awareness expected of practicing PR professionals.