The Public Relations Program (PR) of the Communication Arts Department at the American University of Science & Technology is dedicated to help students construct and maintain beneficial affiliations with individuals and organizations vital to their growth and development; and, develop public relations perspectives and strategies as part of decision-making and planning processes. The program’s curriculum enhances students’ managerial skills, and provides them with expertise and services that are to develop the quality and effectiveness of their projects and programs; in addition, it provides students with the methods to protect, reinforce and elevate companies’ reputation and to build public understanding of their distinctive qualities and the value, importance and impact of their work within a general framework of society. This curriculum helps students majoring in PR to achieve their most ambitious marketing goals and strategic communications objectives and to deliver the highest levels of professionalism providing them with knowledge of strategic counsel, creative solutions and timely, responsive services.
The PR major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced studies in PR.
The Communication Arts Department’s culture and philosophy is based on an applied approach to public relations that values clarity of thought and reliability of expression above empty promises and meaningless jargon. Its vision is to be one of the nation’s leading research programs of PR and a major of choice for outstanding students.The Public Relations major provides public relations education that produces effective and award-winning publications through the implementation of cutting edge technology and up-to-date PR techniques. This program offer an informal yet professional working environment that encourages and rewards creativity, insight, teamwork and enthusiasm.