Undergraduate Programs
BA in Communication Arts / Radio & Television

Communication Arts takes a broad approach to the study of media and communication. Its aim is to develop the student’s appreciation of the role played by the mass media in society. With the emphasis on a humanistic value-oriented assessment, the programs are designed to develop both the critical faculties and the creative potentials of the students. Students should be thoroughly prepared for a wide range of career opportunities in the media industries, advertising, journalism, public relations and Radio/Television sectors. The Communication Arts Department offers programs leading to the Bachelor Degree in Communication Arts with emphasis in: Advertising, Journalism, Public Relations, and Radio & Television.

Students who wish to major in Radio/Television will acquire the skills of writing scripts and news, learn radio and television equipment, obtain both liner and non-liner editing skills, develop the ability to act and perform in front of an audience, criticize and evaluate programs and films,  produce radio/TV programs, and direct a short movie. Students will also be able to direct news programs for radio and TV as well as all kinds of documentaries. 

All Communication Arts students are required to undertake internships pertaining to their respective area of emphasis. All senior students are to present a Senior Project as a condition for graduation.

 

 
 
TOTAL REQUIRED CREDITS FOR GRADUATION (106 credits)
GENERAL GRADUATION REQUIREMENTS (18 credits)
CODE DESCRIPTION PREREQUISITE CR.
CSI 200 Computer Literacy ENG 000
3
ENG 201 Composition & Rhetoric I ENG 200
3
ENG 202 Composition & Rhetoric II ENG 201
3
ENG 205 English Communication Skills ENG 202
3
HMS 201 Active Learning & Research Methodology ENG 001
3
HMS 301 Western Civilization ENG 201
3
FREE LIBERAL ARTS ELECTIVES (6 credits)
CODE DESCRIPTION PREREQUISITE CR.
ENG 200 Writing Skills ENG 001
3
DEPARTMENT OF ARTS & SCIENCES CORE REQUIREMENTS (42 credits)
CODE DESCRIPTION PREREQUISITE CR.
ADV 210 Advertising Principles ENG 001
3
COM 200 Broadcast Media Essentials ENG 001
3
COM 225 Mass Communication Essentials & Theories ENG 200
3
COM 235 Public Speaking COM 225
3
COM 255 Software I: Print Media (CSI 201 OR CSI 200) & ENG 200
3
COM 315 Media Ethics & Law COM 225
3
COM 340 Media Management COM 225
3
COM 353 Digital Media Literacy COM 200 & COM 225 & PHO 215 & RTV 360 & RTV 370
3
COM 375 Media Planning & Audience Analysis (ADV 210 & COM 225) OR (ADV 210 & STA 210)
3
COM 380 Multimedia Communication COM 225 & COM 353 & PHO 215 & RTV 360 & RTV 370
3
PHO 215 Photography I ENG 200
3
PRL 210 Public Relations Principles ENG 001
3
RTV 360 Radio Production I COM 200 & COM 225
3
RTV 370 Television Production I COM 200 & (PHO 215 OR COM 215) & ENG 200 & COM 225
3
RADIO & TELEVISION MAJOR REQUIREMENTS (34 credits)
CODE DESCRIPTION PREREQUISITE CR.
RTV 255 News & Documentary Writing (Arabic) (COM 200 & ENG 200)
3
RTV 270 Art Of Film COM 200 & ENG 200
3
RTV 373 Lights and Camera RTV 370
3
RTV 374 Audio for TV RTV 360 & RTV 370
3
RTV 377 Video Editing RTV 360 & RTV 370
3
RTV 410 Electronic Newsgathering & Reporting (JOR 313 & JOR 355) OR (RTV 255 & RTV 370)
3
RTV 455 Writing for Film and TV RTV 377 & RTV 470
3
RTV 466 Sound Recording & Editing RTV 360 & RTV 374 & RTV 377
3
RTV 470 Television Production II RTV 374 & RTV 377
3
RTV 484 Digital Film Making RTV 470
3
RTV 485 Radio & Television Internship Senior Standing
1
RTV 499 Senior Studies In Radio & Television Senior Standing
3
TECHNICAL ELECTIVES (6 credits)
To be selected from courses of numbers 300 and above offered by the Department of Communication Arts
Course Descriptions
CSI 200
Computer Literacy
This course is an introductory Non-Technical survey of Computer Systems and a study of the social impact of computers. Topics include introduction to the Hardware components of a computer system, input and output devices, storage devices, communications and connectivity, Internet, security, information systems and deep exposition to software applications such as text editors, spreadsheet, and presentation software.
Prerequisite: ENG 000
ENG 201
Composition & Rhetoric I
This is the students' first major encounter with critical thinking, reading, and writing. Students are exposed to themes from different disciplines and are expected to discuss them, read and write about them. The essay of all its types is the writing format dealt with in the first half. A research paper, 5-10 pages in length, follows in the second half.
Prerequisite: ENG 200
ENG 202
Composition & Rhetoric II
In this course, students are expected to engage in deep critical thinking and to construct written arguments in which they decide on a controversial issue. They are helped to think of argument in terms of having an opinion, voicing it persuasively, and supporting it adequately. Hence, they will be analyzing debatable issues appearing in writing and will be introduced to the elements and structure of argument, including the Toulmin model, the rhetorical situation, the traditional categories of claims, the types of proof, logical fallacies and the Rogerian argument. Reading, critical thinking, and writing are taught as integrated processes. There will be essays for analysis, as well as essay topics for development.
Prerequisite: ENG 201
ENG 205
English Communication Skills
Students' communication competence is enhanced by learning the techniques and strategies of public speaking. No other skills are so closely tied to a student's professional success as communication skills. Using what they have learned in other English language courses, students practice and communicate, guided by the fundamental principles of public speaking, and provided with a forum for applying these principles, through a variety of instructional strategies - discussion, class workshops.
Prerequisite: ENG 202
HMS 201
Active Learning & Research Methodology

This is an introductory course that aims at bridging the gap between school and college and develops the student's skills in three areas related to active learning and research methodology. In the first area, the student is introduced to the university's rules and regulations and general guidelines. In the second area, the student hones his/her study skills, namely, developing schedules, improving concentration, developing time-saving test-taking strategies, taking good notes, improving listening and reading skills, and applying strategies to avoid test anxiety. In the third area, the student is introduced to research, armed with the theory, methodology, and techniques of the research process, starting with conceptualization and ending with report writing.

Prerequisite: ENG 001
HMS 301
Western Civilization
This course consists of readings and discussion of the classic great books of Western Civilization, focusing on literary, philosophical, and historical works from ancient Greece and Rome. Readings will be selected from authors such as Homer, Virgil, Ovid, Herodotus, Thucydides, Livy, Tacitus, Plutarch, Plato, Aristotle, Epictetus, Epicurus, Cicero, Seneca, Marcus Aurelius, Plotinus, and Augustine.
Prerequisite: ENG 201
ENG 200
Writing Skills
This course covers the major components of effective communication in English. Students practice paragraph and essay writing and go over the main grammar rules. In addition, they are expected to participate in oral debates and presentations.
Prerequisite: ENG 001
ADV 210
Advertising Principles
This course introduces advertising students to the wide, wonderful world of advertising and encapsulate subjects around the history of advertising, strategy, copywriting, and art direction. Integrated communications are introduced and practiced at an appropriate level. The final project is a complete campaign including print, radio, television and sales promotion.
Prerequisite: ENG 001
COM 200
Broadcast Media Essentials
In this course students are exposed to the basic techniques of radio, television and film from their beginnings to the present. Familiarization with equipment and basic production procedures will be stressed.
Prerequisite: ENG 001
COM 225
Mass Communication Essentials & Theories
In this course, students are introduced to the central concepts of mass communication and the operation of the media industries. History, structure, processes, and social environment of each medium in the communication industry are discussed. Overview of the emerging technologies in mass media and their societal impact will be introduced. This course also exposes students to the processes of communication research as a social science: variables, hypotheses, and theories, and conceptual and operational definition. Students will be introduced to diverse evaluation theories and researches in the field.
Prerequisite: ENG 200
COM 235
Public Speaking
This course provides instruction and experience in how to prepare and deliver speeches within a public setting and group discussion. Emphasis is placed on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussion with appropriate audiovisual support
Prerequisite: COM 225
COM 255
Software I: Print Media
This course aims at covering the software related to print-based outcomes. Students in this course will mainly study the Adobe Creative Suite package (vector-based, pixel-based and print production) in its diverse implementation techniques to enable them become more proficient in conceptualization and execution of their ideas.
Prerequisite: (CSI 201 OR CSI 200) & ENG 200
COM 315
Media Ethics & Law
This course aims to expand students' ethical awareness through case studies and commentaries about actual media experiences; the students are encouraged to think analytically about a wide spectrum of ethical situations in mass communication. The cases presented cover journalism, broadcasting, advertising, public relations and entertainment. Emphasis is also placed on media laws as regulatory , whether in television, radio, print media and/or advertising.
Prerequisite: COM 225
COM 340
Media Management
In this course, students are introduced to a survey of the art and the science of media management, media managing changes, and the basic elements of organizing print and broadcasting departments.
Prerequisite: COM 225
COM 353
Digital Media Literacy

This course introduces the students to digital information literacy or the ability to effectively access, analyze, evaluate and create digital media. The students will explore new media production skills.

Prerequisite: COM 200 & COM 225 & PHO 215 & RTV 360 & RTV 370
COM 375
Media Planning & Audience Analysis
This course sheds light on how the marketing plans influence the media and the various elements of the marketing mix which interact with media planning. It also emphasizes the importance of audience demographics, psychographics, and product usage variables which would later help them to make creative media decisions in tune with the changing marketplace.
Prerequisite: (ADV 210 & COM 225) OR (ADV 210 & STA 210)
COM 380
Multimedia Communication

In this course, the students study the emerging academic field of visual rhetoric, decode how arguments could be based on images, and learn how to think or how to persuade.

Prerequisite: COM 225 & COM 353 & PHO 215 & RTV 360 & RTV 370
PHO 215
Photography I
This course is an intensive study of black and white photography as an essential tool for communication arts. The course covers both the theory and practice of both camera and darkroom. Students explore the principles and techniques of developing, printing, and camera mechanism. Students also explore photography as a basic form of visual communication, and learn about the parallelism between still photography and both cinema and video.
Prerequisite: ENG 200
PRL 210
Public Relations Principles
This course covers the principles and theory of public relations management and organization as practiced all around the world. During the course, students examine the relationships that exist among the various groups and clienteles, the mass media, the employees, the consumers and the society.
Prerequisite: ENG 001
RTV 360
Radio Production I
This course deals with the history of sound; it applies aesthetics and production of sound materials to radio, TV and film. Emphasis is given to non-linear editing and sound processing.
Prerequisite: COM 200 & COM 225
RTV 370
Television Production I
This course provides the students with the fundamentals of TV production. It focuses on the different department of video production: lighting, camera, audio and editing. The student has full access to the studio and equipment.
Prerequisite: COM 200 & (PHO 215 OR COM 215) & ENG 200 & COM 225
RTV 255
News & Documentary Writing (Arabic)
This course deals with the "contemporary language of media" where the word surpasses the subject of the language to leave an impression in the audience's minds through the right language, the style of directing an interview and the commitment to the criteria of accuracy, objectivity and neutrality and even the signs and gestures.
Prerequisite: (COM 200 & ENG 200)
RTV 270
Art Of Film
This course deals with a close examination of the motion pictures. Students are given the opportunity to screen different film genres and study cinematography techniques.
Prerequisite: COM 200 & ENG 200
RTV 373
Lights and Camera
This course helps students to understand the television production process through the usage of different styles and techniques. Students learn by practical experience techniques to use the camera and lighting as a tool to pursue their own excellence, for knowing oneself and the style of camera and lighting are basic reasons to why aspiring individuals attend such a course.
Prerequisite: RTV 370
RTV 374
Audio for TV
This course helps students to get the right volume and tone of music and voice-over in their films and projects. Students are also introduced to the production of sound materials.
Prerequisite: RTV 360 & RTV 370
RTV 377
Video Editing
In this course students learn to assemble video sequences that are randomly accessible, typically digitized onto a hard drive. They are also to edit their own projects. The process is much like word processing in that sound/picture sequences can be moved, deleted, copied, or changed electronically before being displayed or copied to videotape.
Prerequisite: RTV 360 & RTV 370
RTV 410
Electronic Newsgathering & Reporting
In this course students are trained in the skills of Radio and Television in order to enable them to produce TV Packages and consequently, a television news bulletin.
Prerequisite: (JOR 313 & JOR 355) OR (RTV 255 & RTV 370)
RTV 455
Writing for Film and TV
This course deals with the writing abilities of the students. It teaches students the different formats of writing scripts for different media. The course is divided into two sections: Television and Film. In the Television section, students learn and practice writing scripts for TV Dramas. In the Film section, students learn and practice writing scripts for short films.
Prerequisite: RTV 377 & RTV 470
RTV 466
Sound Recording & Editing

The students gain technical skills in the acquisition, manipulation, production and presentation and use of sound in all forms of communication, and gain proficiency in Audio software such as pro tools.

Prerequisite: RTV 360 & RTV 374 & RTV 377
RTV 470
Television Production II
Production of studio-based programs utilizing single-camera, multiple-cameras in live-on-tape formats, on-location shooting and shot-by-shot editing, combined with sound track mixing and visual special effects.
Prerequisite: RTV 374 & RTV 377
RTV 484
Digital Film Making
In this course students develop their directorial skills after mastering the arts and techniques of both studio and outdoor shootings. Students will be able to direct a short film using all pre-production, production, and post production techniques.
Prerequisite: RTV 470
RTV 485
Radio & Television Internship
The students are required to do practical training in a local radio or television company. Students will be able to experience the creative employment in studio work and television productions.
Prerequisite: Senior Standing
RTV 499
Senior Studies In Radio & Television
All the steps and skills developed during previous semesters are to be incorporated in the project of a professional level. Individual projects are to be developed after repeated conferences with a faculty member and a field supervisor pre-chosen by the head of the department.
Prerequisite: Senior Standing

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