MBA in Management with concentration in Design Management

Design Management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The overall goal behind Design Management is to develop and maintain a business environment in which an organization can achieve its strategic and mission goals; and by establishing and managing an efficient and effective system.


MGT 500 Contemporary Management Placement Test
MGT 502 Research Methods in Business Placement Test
MGT 520 Human Resource Challenges for the New Mi MGT 500
MGT 550 Project Planning & Management MGT 500
MKT 500 Marketing Management Placement Test
MKT 520 Consumer Behavior MKT 500
MGD 510 Design Management & Innovation NONE
MGD 520 Creative and Technical Strategies NONE
MGD 530 Visualization NONE
MGD 540 Prototyping NONE
MGD 550 Communication Design NONE
MGD 560 Design Methodology NONE
MGD 570 Design and Multimedia NONE
MGD 598 Research Project in Design Management Advisor's approval
MGD 599 Research Thesis in Design Management Advisor's approval
Course Descriptions
MGT 500
Contemporary Management
Students are coached to build on the different management theory approaches so that they are capable to integrate appropriate skills for better decision-making, to acquire an understanding of the practices related to leadership and organizational behaviour of the business constituents to manage structure and change affecting business strategies and to develop an understanding of the recent trends in management theory.
Prerequisite: Placement Test
MGT 502
Research Methods in Business
Applications of research methods to facilitate business enterprise decision-making. Topics include review of the different research methods used (qualitative and quantitative), business environment analysis and problem definition, secondary literature review, data collection methodology as tied to hypotheses defined, questionnaires design, sampling techniques, statistical validation and results interpretation. Several cause-effect techniques studied. Students are to work on a research topic to experiment with these topics.
Prerequisite: Placement Test
MGT 520
Human Resource Challenges for the New Mi
An integrated selection of human resource management topics to develop students' skills and critical thinking. Topics include human resource strategy, human resource development, technology impact, and leadership involvement to enhance human dignity at work. Students will be involved in role playing, simulations, and team work exercises.
Prerequisite: MGT 500
MGT 550
Project Planning & Management
This course builds on the fundamentals of project management. Topics include planning, organization, scheduling, costing and control. Students are brought to reality by examining different case studies and working on a selected project management software.
Prerequisite: MGT 500
MKT 500
Marketing Management
Controllable and uncontrollable marketing variables in today's business environment. Topics include factors affecting consumer demand and methods of satisfying it, market structure, and product-mix selection, distribution, promotion, pricing, and market research. The course structure, projects, and cases are designed to develop the students' ability to generate effective marketing strategies in the face of uncertainty in group and competitive setting. Marketing planning, marketing research, designing, and marketing policies will be implemented.
Prerequisite: Placement Test
MKT 520
Consumer Behavior
This course aims to provide students with the psychological, sociological, and anthropological theories related to consumer decision processes. This course reviews the major empirical findings in the literature on consumer behavior and relates them to the design and execution of effective marketing strategy. First, the course focuses on individual decision making and consumer learning. Next, the focus shifts to external influences: culture, social class, reference groups, family, and situational variables. Implications of findings in these areas for marketing strategy are reviewed, and recent developments in market segmentation, positioning, marketing communications, personal selling and perceived quality are discussed.
Prerequisite: MKT 500
MGD 510
Design Management & Innovation
Systemizing, developing, evaluating and managing product and service innovation for commercial and social enterprises. The Design Management & Innovation course is for current and future leaders looking to leverage and develop creativity and innovation in their organizations. Through lecture and hands-on activities, at the end of this course students will understand and be able to apply design management principles including ideation, assessment, pitch and agile delivery principles.
Prerequisite: NONE
MGD 520
Creative and Technical Strategies

This class will teach students a strategic approach to creativity that will stimulate, encourage and liberate their own creative potential. Through in-class exercises, they will learn how to break patterns, reframe problems and apply new conceptual thinking into their work. The homework assignments are designed to explore the theoretical components of creativity further and to discover their individual unchartered territories for new methods of problem solving. With the use of cross disciplinary evaluation techniques students will better understand their own learning process and be able to apply them to expand their range of creative thinking skills. Additionally, students of Advanced Strategies' Technical Course will return to work with the skills necessary to construct high quality logical data specifications using data structure diagrams in their actual work settings. Consequently, they will understand typical constraints and considerations in physical database design.

Prerequisite: NONE
MGD 530

After completion of this course the student will acquire the knowledge of the various possibilities and methods of presenting information visually (through static or interactive graphics) and will be able to critically reflect on various aspects of the graphical presentation of information, commenting significantly on problems and challenges in the field of visualization. Topics discussed in this course are: the possibilities of interactive information graphics, visual interaction techniques, types of visualizations, cognitive aspects of information visualization, a cultural critique of information visualization, visual literacy, basic concepts concerning the visual presentation of information, manipulation through graphics, uses of graphic space and visual grammar, visualizing the web, application areas of visualization, possible developments, problems and challenges in information visualization.

Prerequisite: NONE
MGD 540

Prototyping is a special type of model that appears can look and/or behave similar to the target system. Prototypes are created for the purpose of assessment, demonstration, or experimentation. In application systems development, prototyping involves building models of some portion of a delivered system quickly and inexpensively to check functionality, performance or fit. Prototypes can take many forms, from paper illustrations to online working models. The appropriate use of prototyping can greatly enhance the effectiveness of the application development process.

Prerequisite: NONE
MGD 550
Communication Design


This course provides fundamentals for planning, editing, and communicating information in print, web, and three-dimensional form, from concept generation to visualization. Relevant perceptual and cognitive principles are discussed.

Prerequisite: NONE
MGD 560
Design Methodology

 This course is a common place to use program theory, or logic models, in evaluation as means to explain how a program is understood to contribute to its intended or observed outcomes. However, this does not mean that they are always used appropriately or to the best effect. At their best, logic models can provide conceptual clarity across complex programs, motivate staff, and focus evaluations. At their worst, they can divert time and attention from other critical evaluation activities, provide an invalid or misleading picture of the program, and discourage critical investigation of causal pathways and unintended outcomes. This course focuses on developing useful logic models, and using them effectively to guide evaluation and avoid some of the most common traps. It begins with the assumption that students already know something about logic models and program theory, but come with different understandings of terminology and options. Application exercises are used throughout the course for demonstration of concepts and techniques as ways to use logic models to positive advantage, develop questions, and identify data sources and bases of comparison, using ways with negative results outcomes, seeking only evidence that confirms the theory and strategies to avoid use traps.

Prerequisite: NONE
MGD 570
Design and Multimedia

 This course provides knowledge and practice for effective graphic design for all media. It develops a foundation in design principles and software skills including Illustrator, Photoshop, and InDesign. Students create projects demonstrating how graphic design is used to engage an audience and enhance comprehension of all forms of mass communication from traditional print to new media.

Prerequisite: NONE
MGD 598
Research Project in Design Management

 This course provides an in-depth look at one or more research topics in communication. Students will become familiar with current topic, acquire specialized communication analysis skills, and learn how to conduct research. The intent of the course is to provide students with considerable expertise in an area of measurement that is currently a focus of research. Topics covered may vary from term to term.

Prerequisite: Advisor's approval
MGD 599
Research Thesis in Design Management

 Students accepted for the thesis option will work very closely with their thesis director. Students will have to examine a theoretical model related to Design, supported by an in-depth review of the relevant literature; followed by research hypotheses or research questions. These hypotheses or questions will be examined/tested through primary quantitative or qualitative research methods. The final draft of the thesis will be read and approved by a thesis committee. After which, it will have to be orally defended. All faculty members will be invited to attend the thesis defense. The final submitted thesis must be written in accordance with the style guidelines for APA publication.

Prerequisite: Advisor's approval

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