MBA in Management with concentration in Media Management

Media Management deals with organizing, supervising, and motivating teams of media to operate in a cost-effective manner. The overall goal of media management is to build a bridge between the general theoretical disciplines of management and the specifities of media industry.

 

 
 
TOTAL REQUIRED CREDITS FOR GRADUATION (39 credits)
BUSINESS REQUIREMENTS (18 credits)
CODE DESCRIPTION PREREQUISITE CR.
MGT 500 Contemporary Management Placement Test
3
MGT 502 Research Methods in Business Placement Test
3
MGT 520 Human Resource Challenges for the New Mi MGT 500
3
MGT 550 Project Planning & Management MGT 500
3
MKT 500 Marketing Management Placement Test
3
MKT 520 Consumer Behavior MKT 500
3
COMMUNICATION REQUIREMENTS (18 credits)
CODE DESCRIPTION PREREQUISITE CR.
MGM 510 Mass Communication Theories NONE
3
MGM 515 Communication in the Digital Age NONE
3
MGM 520 Communication and Society NONE
3
MGM 530 Media Effects and Audience Analysis NONE
3
MGM 540 Crisis Communication NONE
3
MGM 545 Media Events and Spectacle NONE
3
GRADUATION REQUIREMENTS (3 credits)
CODE DESCRIPTION PREREQUISITE CR.
MGM 598 Research Project in Media Management Consent of Advisor
3
MGM 599 Research Thesis in Media Management Consent of Advisor
6
Course Descriptions
MGT 500
Contemporary Management
Students are coached to build on the different management theory approaches so that they are capable to integrate appropriate skills for better decision-making, to acquire an understanding of the practices related to leadership and organizational behaviour of the business constituents to manage structure and change affecting business strategies and to develop an understanding of the recent trends in management theory.
Prerequisite: Placement Test
MGT 502
Research Methods in Business
Applications of research methods to facilitate business enterprise decision-making. Topics include review of the different research methods used (qualitative and quantitative), business environment analysis and problem definition, secondary literature review, data collection methodology as tied to hypotheses defined, questionnaires design, sampling techniques, statistical validation and results interpretation. Several cause-effect techniques studied. Students are to work on a research topic to experiment with these topics.
Prerequisite: Placement Test
MGT 520
Human Resource Challenges for the New Mi
An integrated selection of human resource management topics to develop students' skills and critical thinking. Topics include human resource strategy, human resource development, technology impact, and leadership involvement to enhance human dignity at work. Students will be involved in role playing, simulations, and team work exercises.
Prerequisite: MGT 500
MGT 550
Project Planning & Management
This course builds on the fundamentals of project management. Topics include planning, organization, scheduling, costing and control. Students are brought to reality by examining different case studies and working on a selected project management software.
Prerequisite: MGT 500
MKT 500
Marketing Management
Controllable and uncontrollable marketing variables in today's business environment. Topics include factors affecting consumer demand and methods of satisfying it, market structure, and product-mix selection, distribution, promotion, pricing, and market research. The course structure, projects, and cases are designed to develop the students' ability to generate effective marketing strategies in the face of uncertainty in group and competitive setting. Marketing planning, marketing research, designing, and marketing policies will be implemented.
Prerequisite: Placement Test
MKT 520
Consumer Behavior
This course aims to provide students with the psychological, sociological, and anthropological theories related to consumer decision processes. This course reviews the major empirical findings in the literature on consumer behavior and relates them to the design and execution of effective marketing strategy. First, the course focuses on individual decision making and consumer learning. Next, the focus shifts to external influences: culture, social class, reference groups, family, and situational variables. Implications of findings in these areas for marketing strategy are reviewed, and recent developments in market segmentation, positioning, marketing communications, personal selling and perceived quality are discussed.
Prerequisite: MKT 500
MGM 510
Mass Communication Theories

Examine diverse midrange theories in mass communication including media dependency, the two-step-flow, information theory, cultivation, uses and gratifications, agenda setting, social learning, in addition to the mass media effects.

Prerequisite: NONE
MGM 515
Communication in the Digital Age

The digital age is changing not only how communication professionals communicate with publics but also how people access, understand, and process information. As a result, digital tools are an increasingly important part of the modern communicator's tool kit. This course examines empirical research that will help communication professionals in the digital age. Topics include creating usable and credible websites and effective internet advertising. The course will also examine blogs, social networking, and digital journalism. The digital age will be explored through primary research across a range of subjects including public relations, political communication, and health communication.

Prerequisite: NONE
MGM 520
Communication and Society

Survey of the history, structure, dynamics, technological innovation and functions of contemporary mass media, focusing on the ethics, problems, criticisms and societal implications of the media.

Prerequisite: NONE
MGM 530
Media Effects and Audience Analysis

This course surveys major theories about mass media, focusing on those theories that have empirical support. The course covers readings on how media affect what people think about, how people underestimate the effect of media on themselves, and how media affect what people see as the causes and solutions to social problems. The course also explores violence on television, the media's role in dividing and uniting society, and the influence of commercialization on news production. Other topics include diffusion of innovations, cultivation theory, and the hostile media effect.

Prerequisite: NONE
MGM 540
Crisis Communication

This course provides students with a fundamental understanding of crisis management, risk communication, media relations and public-opinion research techniques in multiple contexts. It introduces students to crisis management principles, strategies, tactics, and communications methods. Course participants work as a team to develop a crisis management plan for analysis and discussion. Successful students are able to transfer to the workplace the knowledge and skills developed in this course. Students will learn to predict, manage and control real-world controversies that they may confront as they pursue their careers. Moreover, students are able to manage affectively, participate in, and control volatile situations involving the news media.

Prerequisite: NONE
MGM 545
Media Events and Spectacle

This course examines the role played by media events and spectacle in the shaping of belief, attitudes, and actions, with particular attention paid to the concept of the masses and its changed meaning over time. The course examines concepts of mass culture, the decentralization of cultural forms, and the rise of convergence culture. It explores the history of the media event and the theories that have shaped it, and the role of spectacle in society from the Renaissance to modern society to the age of digital media.

Prerequisite: NONE
MGM 598
Research Project in Media Management

This course provides an in-depth look at one or more research topics in communication. Students will become familiar with current research, acquire specialized communication analysis skills, and learn how to conduct research. The intent of the course is to provide students with considerable expertise in an area of measurement that is currently a focus of research. Topics covered may vary from term to term.

Prerequisite: Consent of Advisor
MGM 599
Research Thesis in Media Management

Students accepted for the thesis option will work very closely with his/her thesis director. The student will have to examine a theoretical model related to communication, supported by an in-depth review of the relevant literature; the student should come up with research hypotheses or research questions. These hypotheses or questions will be examined/tested through primary quantitative or qualitative research methods. The final draft of the thesis will be read and approved by a thesis committee. After the thesis is approved, it will have to be orally defended. All faculty members will be invited to attend the thesis defense. The final submitted thesis must be written in accordance with the style guidelines for APA publication.

Prerequisite: Consent of Advisor

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