Undergraduate Programs
BS in Management with concentration in Enterprise Business Analytics

The evolving field of Big Data and business analytics involves asking the right questions, and understanding and evaluating organizational goals and targets.  Analysts dig into the vast amount of statistical data available to help discover trends and make predictions, and then use these to make strategic and data-driven decisions.  As an example of the way business analytics is used, marketers use web analytics to determine the relative success of campaigns.  In investment and finance, portfolio analysis is a common application of analytics, as is risk analysis.

Through the utilization of data modeling, mining, and interpretation, you'll learn to articulate the story in the data to provide dependable and actionable insights to key stakeholders.

AUST’s unique Bachelor of Science in Management, with Emphasis in Business Analytics provides a solid grounding in business management, as well as providing a deep foundation in the analytical and technical skills needed to design, implement, and manage enterprise and managerial decision-making systems and platforms. 

 

 
 
TOTAL REQUIRED CREDITS FOR GRADUATION (105 credits)
COLLEGE REQUIREMENTS (21 cr.hr.)
CODE DESCRIPTION PREREQUISITE CR.
CSI 201 Introduction To Computing ENG 000
3
ENG 201 Composition & Rhetoric I ENG 100 OR ENG 200 OR ENG 105
3
ENG 202 Composition & Rhetoric II ENG 201
3
ENG 205 English Communication Skills ENG 202
3
HMS 201 Active Learning & Research Methodology ENG 001
3
HMS 301 Western Civilization ENG 201
3
MAT 220 Math For Business & Finance MAT100X OR MAT200X OR MAT 105 OR MAT 106 OR PLACEMENT
3
FREE ELECTIVES (9 credits)
CODE DESCRIPTION PREREQUISITE CR.
ENG 200 Writing Skills ENG 001
3
MAT200X College Algebra PLACEMENT
3
BUSINESS REQUIREMENTS (33 credits)
CODE DESCRIPTION PREREQUISITE CR.
ACC 201 Principles Of Accounting I ENG 001
3
ACC201P Problem-Solving for Principles of Accounting I NONE
0
ACC 202 Principles Of Accounting II ACC 201 & (ENG 100 OR ENG 200 OR ENG 105)
3
ACC202P Problem-Solving for Principles of Accounting II NONE
0
ECO 201 Introduction To Microeconomics ENG 100 OR ENG 200 OR ENG 105
3
ECO 202 Introduction To Macroeconomics ENG 100 OR ENG 200 OR ENG 105
3
FIN 301 Finance I ACC 202 & MAT 220
3
FIN301P Problem-Solving for Finance I NONE
0
MGT 210 Management Principles ENG 100 OR ENG 200 OR ENG 105
3
MGT210P Case Study for BMGT Principles NONE
0
MGT 330 Business Law I ENG 201 & (MGT 210 OR HOM 210)
3
MIS 305 Management Information Systems I CSI 201 OR (CSI 200 & MGT 210) OR (TTM 202 & CSI 200) OR (CSI 200 & HOM 210)
3
MKT 201 Principles Of Marketing ENG 100 OR ENG 200 OR ENG 105
3
MKT201P Case Studies for Principles of Marketing NONE
0
STA 210 Statistics & Probability For Business I (ENG 100 OR ENG 200 OR ENG 105) & MAT200X OR MAT100X
3
STA 310 Statistics & Probability For Business II (ENG 100 OR ENG 200 OR ENG 105) & SAT 210
3
MAJOR REQUIREMENTS (36 credits)
CODE DESCRIPTION PREREQUISITE CR.
BUS 300 Business Computing NONE
1
EBA 310 Business Analytics MIS 305
3
EBA 320 Knowledge Discovery and Data Mining EBA 310 OR EBA 315
3
EBA 330 Business Process Management EBA 310 OR EBA 315
3
EBA 340 Data Science and Data Governance (EBA 310 OR EBA 315) & MIS 340
3
EBA310L Business Analytics LAB / Certification MIS 305
3
MGT 312 Quantitative Methods For Business Decisions STA 210 & MGT 210
3
MGT 397 MGT Internship Junior Standing
1
MGT 398 Senior Project Proposal Senior Standing
1
MGT 410 Project Management MIS 305 & STA 210
3
MGT 499 Senior Project In Management Senior Standing
3
MGT410L Project Management Tools/Lab MIS 305 & STA 210
3
MIS 452 Database Management Systems For Business MIS 340 OR MIS 330, CO. MIS452L
3
MIS305L Management Information Systems I Lab CO. MIS 305
1
MIS355L Advanced SQL LAB MIS 340
1
MIS452L Database Management Lab NONE
1
TECHNICAL ELECTIVES (6 credits)
To be selected from courses of numbers 300 and above offered by the Faculty of Business and Economics
Course Descriptions
CSI 201
Introduction To Computing
This course is an introductory non-technical survey of computer systems and a study of the social impact of computers. Topics include software, the system unit, input and output, secondary storage, communications and connectivity, the Internet, security, databases, information systems, systems analysis and design, programming and languages.
Prerequisite: ENG 000
ENG 201
Composition & Rhetoric I
This is the students' first major encounter with critical thinking, reading, and writing. Students are exposed to themes from different disciplines and are expected to discuss them, read and write about them. The essay of all its types is the writing format dealt with in the first half. A research paper, 5-10 pages in length, follows in the second half.
Prerequisite: ENG 100 OR ENG 200 OR ENG 105
ENG 202
Composition & Rhetoric II
In this course, students are expected to engage in deep critical thinking and to construct written arguments in which they decide on a controversial issue. They are helped to think of argument in terms of having an opinion, voicing it persuasively, and supporting it adequately. Hence, they will be analyzing debatable issues appearing in writing and will be introduced to the elements and structure of argument, including the Toulmin model, the rhetorical situation, the traditional categories of claims, the types of proof, logical fallacies and the Rogerian argument. Reading, critical thinking, and writing are taught as integrated processes. There will be essays for analysis, as well as essay topics for development.
Prerequisite: ENG 201
ENG 205
English Communication Skills
Students' communication competence is enhanced by learning the techniques and strategies of public speaking. No other skills are so closely tied to a student's professional success as communication skills. Using what they have learned in other English language courses, students practice and communicate, guided by the fundamental principles of public speaking, and provided with a forum for applying these principles, through a variety of instructional strategies - discussion, class workshops.
Prerequisite: ENG 202
HMS 201
Active Learning & Research Methodology

This is an introductory course that aims at bridging the gap between school and college and develops the student's skills in three areas related to active learning and research methodology. In the first area, the student is introduced to the university's rules and regulations and general guidelines. In the second area, the student hones his/her study skills, namely, developing schedules, improving concentration, developing time-saving test-taking strategies, taking good notes, improving listening and reading skills, and applying strategies to avoid test anxiety. In the third area, the student is introduced to research, armed with the theory, methodology, and techniques of the research process, starting with conceptualization and ending with report writing.

Prerequisite: ENG 001
HMS 301
Western Civilization
This course consists of readings and discussion of the classic great books of Western Civilization, focusing on literary, philosophical, and historical works from ancient Greece and Rome. Readings will be selected from authors such as Homer, Virgil, Ovid, Herodotus, Thucydides, Livy, Tacitus, Plutarch, Plato, Aristotle, Epictetus, Epicurus, Cicero, Seneca, Marcus Aurelius, Plotinus, and Augustine.
Prerequisite: ENG 201
MAT 220
Math For Business & Finance
This is a course for business and economics students. Contents include linear functions and their applications: supply and demand analysis and national income determination, quadratic functions and their applications: revenue, cost, and profit, percentages and progressions, and their applications: scale factors, simple and compound interests, differentiation rules and their applications: optimization of functions and marginal functions, integration techniques and their applications: consumer's surplus and producer's surplus, matrices: operations on matrices and input output analysis.
Prerequisite: MAT100X OR MAT200X OR MAT 105 OR MAT 106 OR PLACEMENT
ENG 200
Writing Skills
This course covers the major components of effective communication in English. Students practice paragraph and essay writing and go over the main grammar rules. In addition, they are expected to participate in oral debates and presentations.
Prerequisite: ENG 001
MAT200X
College Algebra
This is a remedial math course for graphics design students and/or students whose entrance exams indicate the need for a refresher math course. The course content includes solving linear equations, solving quadratic equations, polynomials, rational and radical expressions, and an introduction to logarithms and exponentials.
Prerequisite: PLACEMENT
ACC 201
Principles Of Accounting I
This course introduces students to the basic concepts and techniques of accounting. It deals with different aspects of measuring, classifying, summarizing, reporting, and interpreting financial information within the context of generally accepted accounting principles. Topics include: journals, ledgers, trial balances, worksheets, cash control, bank reconciliation, payables and preparation of financial statements for a sole proprietorship.
Prerequisite: ENG 001
ACC201P
Problem-Solving for Principles of Accounting I
This lab course is developed to enhance the problem-solving skills of the students in the "Principles of Accounting I" course. Students are coached and mentored to utilize critical thinking and problem-solving techniques through complimentary exercises and case studies.
Prerequisite: NONE
ACC 202
Principles Of Accounting II
This course complements the basic concepts and techniques covered in ACC 201. Main emphasis is on the analysis of financial statements, cash flows and fund statements. Moreover, students will be introduced to financial analysis needed for partnerships, organization and operations of corporations, stockholders' equity, bonds, stocks and investment in corporate securities.
Prerequisite: ACC 201 & (ENG 100 OR ENG 200 OR ENG 105)
ACC202P
Problem-Solving for Principles of Accounting II
This lab course is developed to enhance the problem-solving skills of the students in the "Principles of Accounting II" course. Students are coached and mentored to utilize critical thinking and problem-solving techniques through complimentary exercises and case studies.
Prerequisite: NONE
ECO 201
Introduction To Microeconomics
This is an introductory course in economics. It provides students with general information about the functioning of market forces in determining the prices and the level of production in a free market economy. The course introduces the behavior of each firm as a part of the trade in different types of markets. The topics covered in this course include: mechanics of individual prices, demand, supply, elasticity, theory of consumer behavior, costs of production, price and output determination under different market conditions, the employment and pricing of economic resources.
Prerequisite: ENG 100 OR ENG 200 OR ENG 105
ECO 202
Introduction To Macroeconomics
This course introduces the students to the performance of the economy of a country on aggregate basis. It aims to teach how the economics of a nation functions. The students are introduced to national income accounting, inflation, unemployment, the role of taxes, government budgets, banking systems, the monetary policy, international trade, exchange rates and balance of payments deficit and surplus.
Prerequisite: ENG 100 OR ENG 200 OR ENG 105
FIN 301
Finance I
This course focuses on the role of the financial manager in the use of financial concepts and techniques in planning for the acquisition and use of funds to maximize the value of the firm. In addition, it covers taxes, discounted cash flow analysis, sources and uses of funds, valuation models, risk and rates of return, financial analysis, financial forecasting, financial planning and control, working-capital policy, cash and marketable securities management, credit management, inventory management and short-term financing.
Prerequisite: ACC 202 & MAT 220
FIN301P
Problem-Solving for Finance I
This lab course is developed to enhance the problem-solving skills of the students in the "Finance I" course. Students are coached and mentored to utilize critical thinking and problem-solving techniques through complimentary exercises and case studies.
Prerequisite: NONE
MGT 210
Management Principles
This course provides students with fundamental knowledge in the field of management; the historical approaches, which influence today's management; the management functions that include planning, organizing, leading and controlling; and, contemporary management theories, practices and the role of managers in modern organizations. Real life cases are analyzed to acquaint students with the critical thinking approach.
Prerequisite: ENG 100 OR ENG 200 OR ENG 105
MGT210P
Case Study for BMGT Principles
This course is developed to enhance the problem-solving skills of the students in the "Management Principles" course. Students are coached and mentored to utilize critical thinking and problem-solving techniques through complimentary exercises and case studies.
Prerequisite: NONE
MGT 330
Business Law I
The main objective of this course is to provide a solid background in Lebanese commercial law. Topics include the nature of the law, the courts systems, contracts, property sales and secured transactions, insurance, commercial paper, agency, partnership, corporations, bailment, bankruptcy and banking operations. It also covers the main rules governing the very dynamic Lebanese social security and income tax legislation. The theoretical study is complemented with practical cases and jurisprudence as compared to international business law, particularly to the American business law.
Prerequisite: ENG 201 & (MGT 210 OR HOM 210)
MIS 305
Management Information Systems I
This course is an introduction to the MIS discipline. It covers the fundamentals of Information Technology, management structures and basic business operations. The goal of this course is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making and gain competitive advantage.
Prerequisite: CSI 201 OR (CSI 200 & MGT 210) OR (TTM 202 & CSI 200) OR (CSI 200 & HOM 210)
MKT 201
Principles Of Marketing
An introductory course which describes the field of Marketing and the operation of marketing systems. It focuses on topics such as marketing environment, market regulation, strategies, targeting, product-mix, labeling, branding, packaging, pricing, distribution and promotional programs.
Prerequisite: ENG 100 OR ENG 200 OR ENG 105
MKT201P
Case Studies for Principles of Marketing
Prerequisite: NONE
STA 210
Statistics & Probability For Business I
This course is an introduction to statistics and probability. Contents include methods used in collection, organization, presentation and analysis of data for the purpose of better business decisions. It introduces deductive and inferential statistics and probability. The course includes applications using computerized software such as MegaStat and SPSS
Prerequisite: (ENG 100 OR ENG 200 OR ENG 105) & MAT200X OR MAT100X
STA 310
Statistics & Probability For Business II
This course is an advanced statistics course that builds on the probability theory developed in STA 210. Contents include point and interval estimations, testing hypothesis, non-parametric methods, goodness of fit, experimental design, analysis of variance and covariance, regression and correlation. The course includes applications using computerized software such as MegaStat and SPSS
Prerequisite: (ENG 100 OR ENG 200 OR ENG 105) & SAT 210
BUS 300
Business Computing
This course is designed for students to acquire intermediate and advanced skills in Microsoft Excel as well as Statistical Product & Service Solutions (SPSS) software. This course is divided into two stages providing hands-on practical applications. Problems from the business field are solved using the advanced features of the two application software dedicating 50% for each application. Topics include a variety of business applications such as: Excel: financial modeling and reporting, charts, analytical tools and scenario analysis, and Pivot tables for decision-making; SPSS: Quantitative techniques such as Descriptive and Causal statistics covering Probability Distribution Tables and related chart graphics, Crosstabs, Correlation Analysis, & Regression Analysis, and Qualitative techniques such as Chi-square Analysis for hypotheses testing.
Prerequisite: NONE
EBA 310
Business Analytics
This course prepares business professionals to design, lead, and manage effective Business Intelligence (BI) systems in today?s very demanding and challenging economy in large and medium-sized corporations.  Examples of BI systems include measuring and monitoring key performance indicators, benchmarking and forecasting sales, performing data mining and analysis of customer information to discover new business opportunities, and building enterprise dashboards to integrate and visualize information from various business areas.  This course guides students through the complete life cycle of building and managing BI and analytics systems, and it provides students a broad overview of managerial, strategic, and hands-on knowledge associated with BI design, implementation, and implementation.
Prerequisite: MIS 305
EBA 320
Knowledge Discovery and Data Mining
Our ability to collect and store data vastly outstrips our current ability to analyze and derive useful information from it.  The field of Data Mining holds some promise to provide relief in this area.  This course provides an overview of Knowledge Discovery and Data Mining (KDD) which deals with data integration techniques and with the discovery, interpretation and vidualization of patterns in large collections of data.  Topics covered include data mining methods, such as: rule-based learning, decision-trees, association rules and neural networks, data visualization, and the cross industry standard process for data mining (CISPDM).
Prerequisite: EBA 310 OR EBA 315
EBA 330
Business Process Management
The course will provide an introduction to the concepts of business process modeling, the definition of a process, characteristics of a process-oriented application, business process analysis, basic design patterns for process control flow used to assemble tasks, and standard graphical representations used to model a process.  The course helps students identify information-bearing events, assess and improve process efficiency, learn to model and analyze business processes, and understand the interactions between human behavior and process design. Hands-on, case-based assignments allow students to practice some of the principles addressed.
Prerequisite: EBA 310 OR EBA 315
EBA 340
Data Science and Data Governance
One of the key issues that modern-day organizations face is the proper planning, design, and implementation of enterprise-wide data architectures and data governance.  Islands and silos of structured and unstructured data typically lead to inaccurate and inconsistent decision-making, and therefore this course introduces students to the discipline of enterprise data architecture design, managment, and governance.  Local and international case studies are integrated with theory to provide students with the proper tools and techniques, and hands-on practices.
Prerequisite: (EBA 310 OR EBA 315) & MIS 340
EBA310L
Business Analytics LAB / Certification
This course provides students that are taking or have taken the EBA 315 course with the opportunity to apply their is knowledge within the context of a modern-day business analytics and related software tools, such as Microsoft BI, Qlik, SAP Business Objectives, and other commercial and open source PM software.  Students are exposed and get a hands-on training on the basics of PM Software, such as the ability to create Gantt Charts, develop resources and budgets, and the ability to run managerial reports.
Prerequisite: MIS 305
MGT 312
Quantitative Methods For Business Decisions
A survey of deterministic and probabilistic models used in operations research and management science. Topics include linear programming, simplex method, duality, sensitivity, critical path analysis, network flow, transportation problem, inventory models, queuing theory and simulation.
Prerequisite: STA 210 & MGT 210
MGT 397
MGT Internship
This is a two-month full-time business practical internship that should take place at a business establishment outside the university. A student presents a report by the end of this training period, then he/she makes a public presentation exposing his/her training experience.
Prerequisite: Junior Standing
MGT 398
Senior Project Proposal
Seminar on research methodologies and preparation of the senior design outline. The main concentration is on the planning and the design of the Senior Project proposal. Emphasis is placed on literature review, problem definition, project planning and financial analysis, written and oral communication skills, teamwork, development of structural specifications, application of APA specifications, and effective utilization of library resources.
Prerequisite: Senior Standing
MGT 410
Project Management
Students are introduced to the contemporary and professional significance given to project management in today's enterprises. Topics covered include project planning, scheduling and control in the spirit to deliver good, fast and cheap projects. Tools used include Work Breakdown Structure (WBS), networking, human resource leveling, and cost analysis techniques. Case studies will be reviewed.
Prerequisite: MIS 305 & STA 210
MGT 499
Senior Project In Management
To fulfill graduation requirements, each senior level student is required to submit and pursue an empirical or theoretical research project that demonstrates mastery of skills in the field of Management. Project may be extended to two consecutive semesters.
Prerequisite: Senior Standing
MGT410L
Project Management Tools/Lab
This course provides students that are taking or have taken the MGT 410 course with the opportunity to apply their is knowledge within the context of a modern-day Projects and related software tools, such as Microsoft Project, and other commercial and open source PM software.  Students are exposed and get a hands-on training on the basics of PM Software, such as the ability to create Gantt Charts, develop resources and budgets, and the ability to run managerial reports.
Prerequisite: MIS 305 & STA 210
MIS 452
Database Management Systems For Business
This course provides students with the necessary skills to analyze data and design the appropriate database structures to solve business problems. It offers a review of the history of DBMS and discusses the advantages and disadvantages of the various types of DBMS technologies. A combination of theory and practical applications prepares the student to model, analyze, and design the DBMS schemas and related structures.
Prerequisite: MIS 340 OR MIS 330, CO. MIS452L
MIS305L
Management Information Systems I Lab
This course provides students that are taking or have taken the MIS 305 course with the opportunity to apply their is knowledge within the context of a modern-day ERP system.  Students are exposed and get a hands-on training on the basics of various ERP modules, such as Accounting and Finance, Human Resource Management, Customer Relationship Management, and Supply Chain Management.
Prerequisite: CO. MIS 305
MIS355L
Advanced SQL LAB
This course is a hands-on course conducted in a lab environment exposing students to intermediate and advanced level SQL language manipulations.  Students learn how to CRUD and manipulate various relational databases such as Microsoft SQL and MySQL.  The ability to interact with and manipulate databases is a key skill required in most organizations. While many organizations are not developing programs and systems, they are heavily interacting with and manipulating databases.
Prerequisite: MIS 340
MIS452L
Database Management Lab
This course is a hands-on lab course that prepares students to use and apply the concepts in the MIS 452 course in a lab environment using the latest Oracle database management software.
Prerequisite: NONE

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